The Model The Team Contact Request a Briefing

Not another vendor.
A new model.

One Digital Utility. Infinite Applications.
Who We Are

Syntrii is purpose-built for the global gaming sector.

We deploy the real-time AI-enabled digital foundation that unifies every patron interaction to deliver a unique and memorable customer experience; strategic advisory expertise that reimagines how operators compete; and a venture-building capability that creates new assets, partnerships, and revenue streams — as one integrated offer.

The Rationale

Key forces are reshaping the gaming sector right now.

01

Traditional loyalty is losing its edge. Digital-first players demand personalisation, immediacy, and experiences that feel earned.

02

Real-time intelligence is a differentiator, not a feature. Speed of insight is now a commercial advantage.

03

The seamless link between gaming and non-gaming is paramount. Venues that connect the full patron experience will win the loyalty battle.

04

Compliance is getting structurally harder. AML, safer gambling mandates, the end of cash — today's reality, not tomorrow's risk.

05

Digital infrastructure is the new battleground. The operators who get ahead of this transition will define the next decade.

06

Pure online competition is increasing and the new successful operators are digitally native.

This isn't a cycle. It's a structural shift.

Staying relevant now requires a fundamentally different way of thinking — and a different model to execute.

Vendors lack depth. Consultants can't execute.
In-house can't always move fast enough.

Syntrii was built to be all three.

The Model

Three Pillars. One Integrated Offer.
No Competitor Has All Three.

One integrated offer. Any technology company can build a platform. Any consultancy can offer advisory. Any fund can invest in new assets. Syntrii is the only player in the global gaming sector built by operators that combines all three as a single, fully integrated commercial offer.

Pillar 01

Platforms & Products

Gaming Technology

Enabling real-time intelligence across the entire venue — at an individual level.

The only gaming-native enterprise platform built on a private blockchain. Every patron interaction captured at the floor, streamed in real time, and resolved into a single immutable Golden Record. 35 AI models running continuously. Live in 18 weeks, no custom middleware.

Marketing & Gaming Intelligence Loyalty & Rewards Digital Wallet & Payments Mobile App NFT, Events & Offers Compliance & AML

Run your venue on a real-time digital foundation

One customer identity across all systems and venues. Real-time data capture across 100% of interactions. Deployment in approximately 18 weeks. No manual data stitching or reconciliation.

What this delivers

1A true single view of every customer — one identity, one record — across every system, channel, and venue.
2Real-time data and decisioning — every interaction captured and actioned instantly — no batch, no lag.
3Integrated loyalty, payments, marketing, and compliance — a single platform replacing fragmented systems and manual stitching.
4Personalised engagement at scale — every offer, message, and interaction tailored to the individual in real time.
5Closed-loop revenue attribution — every action tied directly to verified revenue — no assumptions, no modelling.
In Practice · Integrated Resort, Asia-Pacific

A large integrated resort was operating with fragmented systems, delayed reporting, and limited ability to act on customer behaviour in real time. Syntrii deployed its AI-enabled RT marketing platform delivering improved ROI on its marketing campaign.

+77%
incremental Theo uplift
1.8×
increase in visit frequency
11:1
return on offer investment
43%
offer uptake rates
Pillar 02

Strategic Advisory

Gaming Advisory

Operator experience. In a 24/7 world. Not consultant theory.

Reimagining how gaming organisations compete — through technology, data, and commercial transformation. From regulatory strategy to CX reinvention, unlocking value for operators and delivered at the floor.

Technology Strategy & Governance AI-Enabled Business Transformation CX & Digital Transformation Regulatory & Compliance Strategy

Redesigning how your venue operates — powered by technology

What this delivers

1Faster, smarter operational decision-making — teams act on live data, not reports or hindsight.
2Elimination of manual processes — automation across marketing, compliance, and reporting reduces operational drag.
3Marketing and operations without IT dependency — campaigns, journeys, and interventions launched instantly by the business.
4A unified operating model across the venue — gaming, hospitality, marketing, and compliance working as one system.
5Compliance embedded into daily operations — regulatory requirements handled continuously, not as a separate function.
In Practice · Integrated Resort, Asia-Pacific

An integrated resort had fragmented IT, no real-time capability, and low confidence in delivery across customer and operational systems. Syntrii redesigned the operating model, implemented real-time data capability, and embedded automation across marketing, compliance, and core operations.

21
domains assessed across IT and gaming
43
prioritised initiatives delivered
18mo
roadmap to market leadership
6wk
diagnostic and mobilisation
Pillar 03

Growth & Innovation

Gaming Futures

Co-creating the revenue models the next decade of gaming are built on.

Co-creating the revenue models, platform businesses and ecosystem partnerships that the next decade of gaming will be built on — deploying capital, partnerships and distribution networks alongside clients to unlock what the existing business cannot reach alone.

New Product Development Growth Strategy Partnership Architecture New Business & Platform Development Sector Venture Building

Creating new revenue streams and scalable business models

What this delivers

1New high-margin digital revenue streams — monetise loyalty, engagement, and payments in entirely new ways.
2Turn your customer base into an acquisition engine — use owned channels to drive lower-cost, higher-value growth.
3Expansion into new verticals and markets — launch new propositions with confidence.
4Platform-based ecosystem growth — move beyond a venue to a connected, multi-partner value network.
5Structured pathways to scale — access the right partners, funding models, and execution strategy.
In Practice · Integrated Resort, Australia

An operator explored entry into digital wagering but lacked a clear commercial model, capability roadmap, and market pathway. Syntrii defined the opportunity, built the commercial case, and designed a scalable entry strategy leveraging existing assets.

$6B
addressable market identified
85%
of wagering transacted digitally
5×
marketing ROI via owned channels
~50%
lower CPA vs open market
The Team

A Strategic Operating Partner.
Not a Technology Supplier.

Enterprise-grade technology, deep regulatory and advisory credibility, and 50+ years of live gaming operations experience — deployed as a single integrated offer that no competitor can replicate.

Syntrii was conceived, designed, and built from the ground up by a leadership team with decades of executive experience operating at the highest levels of Tier-1 integrated resort environments and in shaping new commercial models on the global stage. That experience translates directly into speed: faster deployment, faster diagnosis, faster commercial response.

Syntrii brings proven strategy, venture-building and partnership capabilities to create new business models and industry assets — locally and on the global stage — with the delivery relationships and track record across tier-one operators, technology providers and regulators to execute without ambiguity.

Behind the principal team sits a global team of sector-specific technology engineers and architects, data scientists, and delivery professionals, together with a broader network of gaming, loyalty, marketing, and compliance specialists.

Laurent Fresnel

Laurent Fresnel

Chief Executive Officer

Laurent brings more than 25 years of global technology leadership across casino and entertainment, with deep expertise delivering transformation in highly regulated environments. He has led enterprise-wide programs spanning carded play, digital wallets, cashless ecosystems, real-time financial crime detection, customer risk profiling, and safer gambling at scale.

A former Group Chief Technology & Innovation Officer at The Star Entertainment Group, Laurent combines hands-on delivery with strategic oversight, supported by recent certifications in AI and blockchain architecture. His experience spans Australia, Europe, and North America, with a consistent focus on building resilient, future-ready platforms that unlock operational and commercial value.

Matt Dobbin

Matt Dobbin

Chief Commercial Officer

Matt brings more than 30 years of senior executive experience spanning private equity and funds management, strategic advisory, enterprise technology, and Government — with a consistent focus on Growth & Innovation and a proven track record architecting scalable, tech-enabled ventures and complex multi-party commercial constructs delivering $100M+ outcomes.

A seasoned international operator, Matt has built longstanding commercial relationships across multiple markets and geographies — navigating the cultural, regulatory, and institutional dynamics that define deal-making at scale. He brings board and C-suite level capability across venture building, commercial due diligence, and transformation — with a particular focus on creating compounding structural value through partnership design and digital model innovation.

Contact Us

Ready for a different conversation?

In gaming, the opportunity is rarely the issue. It's how value is fragmented — across the floor, the venue, the customer, and the decisions behind them. We work with senior leaders across the sector to connect those — and to unlock measurable value.

We don't pitch. We have conversations. If what you've seen resonates — please reach out.

What happens next

A focused 30-minute conversation.
No slides. No pitch.
Just whether there is something worth doing — together.

hello@syntrii.com

Confidential. Response within one business day.

Syntrii Pty Ltd · Operating globally

Operator-built. Industry-trusted. The combination no competitor can replicate. hello@syntrii.com